One key strategy often overlooked is the use of negative keywords. In this comprehensive guide, we'll show you step-by-step how to find and implement negative keywords to refine your targeting, reduce wasted ad spend, and improve the overall performance of your Google Ads campaigns.<br /><br />In this video, you'll learn:<br /><br />- What negative keywords are and why they're crucial for your ad campaigns.<br />- Techniques to identify negative keywords specific to your industry and target audience.<br />- How to use Google Ads tools like the Keyword Planner and Search Terms Report to uncover negative keyword opportunities.<br />- Best practices for organising and managing your negative keyword lists for optimal campaign performance.<br /><br />Tools to use <br /><br />https://www.semrush.com/projects/<br />https://answerthepublic.com/<br />https://keywordtool.io/<br />https://ads.google.com/intl/en_uk/home/tools/keyword-planner/<br />Google Sheet - https://shorturl.at/hqwJV
